Product Design for Banking
Between 2021 and 2025 I work as Senior User Experience Designer, designing user-centric digital experiences for one of the largest financial institutions in Scandinavia. I work closely with cross-functional teams to create intuitive, efficient, and accessible solutions that address the complex needs of our corporate and individual clients.
My focus is on leveraging research, design thinking, and prototyping to enhance the banking experience across multiple platforms, ensuring that each interaction is seamless and meaningful.
Year and place
2021-2025
Copenhagen, Denmark
Client
Danske Bank Denmark
Role & Responsibilities
Senior UX Designer
Team & Collaboration
Human Centered Design Chapter at Channels Corporate Tribe, working together with 11 designers mixed of service design, digital and pure UX/UI expertises. Cross functional collaboration between Product Owners, Business Analysts and Developers was key and learning how to speak different languages and communicate with different stakeholders has been key to deliver my work.
Users
I had the chance to work with different areas for both private, customers and big, medium and small corporate clients.
Projects & Results
Designing for Clarity in Corporate Banking
I contributed to District, a financial platform with over 200,000 users, by designing new features and user flows grounded in research. I used UX insights to improve usability and created UI components aligned with our design system. My work helped users gain clearer overviews of their business finances.
Aligning Frontend Help with Backend Systems
I led the redesign of the Help Universe for private customers, aligning frontend self-service content with backend support systems. I focused on information architecture, user research, and UX flows to make support more intuitive, consistent, and actionable across touchpoints.
Mapping and Designing a new Ordering Journey
I worked on a marketplace for corporate customers to self-order banking products and services. I focused on UX/UI design, mapping the full ordering journey, refining user flows, supporting front-end design, and contributing to onboarding and launches in new markets.
Process and Methodologies
I collaborate closely with product owners, developers, and business stakeholders to shape solutions grounded in real user needs. My process combines user research, journey mapping, and early prototyping to align business goals with seamless experiences. I translate complexity into clarity through co-creation, feedback loops, and systems thinking.
I map end-to-end user journeys to uncover pain points, opportunities, and moments that matter. By visualizing the user experience across channels and touchpoints, I align teams around shared understanding and drive design decisions rooted in real user behavior.
I break down complex processes into clear, visual flows to identify friction, dependencies, and optimization opportunities. This helps teams align across business and tech, ensuring the user experience is supported by efficient, scalable systems.
I transform user research insights and data analysis into clear, actionable design strategies. By identifying pain points and latent opportunities, I enable innovative solutions that enhance user experiences and drive business growth.
I create interactive prototypes to test ideas early, validate assumptions, and communicate design intent clearly with stakeholders. Prototypes allow me to get quick feedback loops going and informed iterations within agile teams.
I combine interviews, surveys, usability tests, and data analysis to understand user behavior and uncover unmet needs. This mix of methods grounds my design decisions in real evidence to identify real users needs.