Experience Design at the intersection of humans, tech and sustainable futures

Exploring how we live, work and feel in times of automation and uncertainty.

2021-2025

I designed digital experiences for one of the Nordics’ largest banks

Learning
in a big organization

At Danske Bank, I learned how to speak many languages: business, design, and tech. I became the bridge between strategy and code, learning that people, not systems, make collaboration work.

I learned to listen beyond words, to find the questions hidden in meetings and translate them into shared understanding. I mastered the rhythm of agile, and saw how design systems become living agreements between teams.

Most of all, I learned that design at scale isn’t about pixels or tools, it’s about trust, timing, and the courage to ask again when the answer isn’t clear.

  • Product Design for Banking

    Overview
    Between 2021 and 2025 I worked as a Senior UX Designer at Danske Bank, one of the largest financial institutions in Scandinavia. I designed user-centric digital experiences across private and corporate banking, focusing on clarity, efficiency, and accessibility. My work combined research, prototyping, and systems thinking to transform complex financial processes into seamless experiences for clients.

    Year & Place
    2021–2025, Copenhagen, Denmark

    Client
    Danske Bank, Denmark

    Role
    Senior UX Designer

    Team
    Human Centered Design Chapter within Channels Corporate Tribe. Collaborated with a team of 11 designers (UX, UI, service design) and cross-functional partners including product owners, developers, and business analysts.

    Users
    Private banking customers, as well as small, medium, and large corporate clients.

    Process & Methodologies

    • Discovery research and synthesis of user insights into design strategies

    • End-to-end journey mapping to align teams and uncover opportunity areas

    • Process mapping to simplify complex workflows and improve scalability

    • Interactive prototyping for testing, validation, and stakeholder alignment

    • Qualitative and quantitative research to ground decisions in evidence

    • Agile collaboration across design, business, and tech stakeholders

    Results
    Delivered design improvements that increased clarity for corporate clients, streamlined private customer support, and enabled new digital product ordering flows. Built scalable solutions aligned with business strategy while ensuring compliance and accessibility standards were met.

Close-up of water surface with glowing blue bioluminescent plankton

Designing for Clarity in Corporate Banking

Contributed to District, a financial platform with 200,000+ users.
Designed new features and flows, improved usability, and delivered UI components aligned with the design system. Enabled businesses to gain clearer overviews of their finances.

A misty forest with dense green foliage and sunlight penetrating through the trees.

Aligning Frontend Help with Backend Systems

Led the redesign of the Help Universe for private customers. Streamlined information architecture, improved UX flows, and aligned frontend self-service with backend support systems to deliver more intuitive and actionable support.

Glow-in-the-dark bacteria tracing neural pathways on a dark surface, emitting blue-purple light.

Mapping and Designing a New Ordering Journey

Designed a digital marketplace enabling corporate customers to self-order banking products and services. Mapped end-to-end journeys, refined flows, contributed to front-end design, and supported onboarding and launches across new markets.

CASE STUDY

Transforming Legacy Payments into a Modern UX 🔗

2020

Designing Work When

the World Paused

I joined Anna, a recruitment startup, just as the world shut down. My work focused on designing digital tools to help companies connect with candidates more meaningfully, at a moment when hiring itself felt uncertain.

I worked across research, interface design, and user flows, helping translate the founders’ vision into something real while everything else was changing. We learned to collaborate remotely, adapt quickly, and keep momentum through screens and shifting priorities.

  • UX Design for a Mobile App for Restaurant Staff Recruitment

    Overview
    UX design for a hospitality recruitment startup. The app aimed to help restaurant owners and managers streamline hiring and efficiently connect with talent through user-centered design.

    Year & Place
    2020, Copenhagen, Denmark

    Client
    Thanks Anna (startup)

    Role
    UX Designer

    Team
    2 designers (UX & UI), 3 developers, 1 business lead

    Users
    Restaurant owners and managers responsible for front-of-house and kitchen recruitment, without existing systems or applicant tracking tools.

    Process

    • Led discovery research to identify recruitment challenges in hospitality

    • Conducted user interviews and field studies with restaurant managers

    • Synthesized insights into clear design opportunities

    • Delivered wireframes and UX recommendations defining app functionality and flows

    • Iterated based on feedback and aligned with development roadmap in Productboard

    Collaboration
    Worked in a small, early-stage international startup team with end-to-end involvement in the product lifecycle.

    Results

    • Onboarded over 50 restaurants during initial rollout

    • Demonstrated high market demand but operations closed due to COVID-19’s impact on the hospitality sector

    Key Learnings
    Gained hands-on experience with product lifecycle management, communicating design decisions across disciplines, and integrating customer insights into feature development.

2019

reclaiming

attention

A digital wellness device to deal with social media addiction

Three small shell-shaped cardboard structures, each with a rectangular opening in the front, placed on a reflective glass surface.
Person sitting on a stool in a tech lab, wearing a t-shirt with 'Rensource' logo, surrounded by computer equipment and a laser cutter in the background.
Woman with long dark hair working on a computer in a room with shelves and equipment in the background.
A person holding a white 3D printer cool down fan with a small LCD screen in front of a 3D printer working on a red print bed.
Collection of small rectangular blocks with 'YOBL' logo, various colors and designs, some with patterns or text, arranged on a dark surface alongside small circular cutouts and photo prints, with the phrase 'go offline' spelled out in red letters.
A person working at a cluttered workbench with electronic components, tools, a computer, and wooden pieces, in a workshop or maker space.
A hand holding a small, rectangular white remote with a black screen and a cross-shaped button, with a cluttered desk in the background including cups, bottles, and office supplies.
Several cardboard boxes and packages on a white table, including a box with a gray and yellow design labeled 'YETI,' and a white box with a pixelated logo and the word 'YABLO,' along with a circular fabric piece, a blue brochure, and some small, unas
A person holding a small white remote with a yellow plus sign button and a tiny orange button, in front of a workshop drill press and various tools on the wall.
Black USB-C charging cables in a white box.
Disassembled portable electronic device showing its components, including a white plastic casing, circuit board, small rectangular yellow and brown parts, and a black strap on a yellow background.
A bar of soap with a gold stripe and the YouTube logo on top.

Designing digital
self-control for an over stimulated generation.

Designing digital self-control for an overstimulated generation.

Created during my residency at The Hive (France) — a speculative wellness device and app helping millennials rethink their relationship with social media.

Combined behavioral design + play, using Tamagotchi-style feedback to expose how digital dependence shapes attention and emotion.

Role: Project Lead & UX Designer
Focus: research, strategy, prototyping, and storytelling with an international, cross-disciplinary team.

Outcome: a validated prototype that turned self-awareness into interaction — proving design can sometimes slow us down to move us forward.

  • Product Design for Digital Wellbeing

    Overview
    During my residency at The Hive in France, I also worked as a design consultant, leading the development of a device and companion app designed to help millennials manage social media addiction. The concept combined time management techniques with digital “punishment” mechanisms, inspired by Tamagotchi-style interactions, to encourage healthier digital habits.

    Year & Place
    2019, Aix-en-Provence, France

    Client
    The Camp

    Role
    Project Lead & UX Designer — responsible for product strategy, app design, photography, and video production

    Team

    • Oluwatobi Oyinlola – IoT architecture (Nigeria)

    • Erik Arnell – 3D modelling (Sweden)

    • Jean Baptiste – 3D art (France)

    • Pepe Moussa – Visual design (Senegal)

    Users
    Millennials struggling with social media overuse and familiar with virtual pets or gamified productivity tools.

    Process & Methodologies

    • Led user research to explore digital habits and addictive behaviors

    • Conducted concept ideation, wireframing, and rapid prototyping

    • Applied design sprints and usability testing with target users

    • Iterated designs collaboratively with an international, cross-disciplinary team

    • Addressed API and security constraints while shaping technical feasibility

    Challenges & Solutions
    Navigated security limitations and API restrictions related to accessing social media accounts by focusing on gamified, indirect interventions.

    Impact & Results

    • Delivered a validated prototype tested with target users

    • Positive feedback confirmed usability and effectiveness in raising awareness of digital behaviors

    • Insights demonstrated strong potential for future product development in the digital wellbeing space into something more.

2015-2019

The Connectors Society

Designing for Inclusion and Collective Making

I founded and ran a nonprofit design studio that explored how design could bring people together in places where connection was missing.

We worked with municipalities and cultural institutions to co-create public spaces, activate local maker hubs, and design programs where newly arrived residents and long-time locals could learn, build, and imagine together.

It was a crash course in systems, politics, and trust-building.
We learned to navigate public funding, community tensions, and institutional inertia while experimenting with speculative design and design thinking.

Looking down a wooden ladder with artificial turf sides, with a person's feet visible wearing black shoes and striped socks, above a grassy outdoor area with a manhole cover and scattered debris.
A young woman wearing headphones and a pink hoodie taking a photo with her phone inside a busy indoor space, possibly a cafe or event venue, with other people in the background.
Snow-covered yard with disassembled table and panels in front of a gated entrance to a house, flanked by two snow-covered evergreen trees.
A top-down view of a table with various support-related items including a circular badge labeled 'Support Us', a cardboard notebook with 'The crowd sourced city' on the cover, a rolled-up poster with 'Code' written on it, a red toy airplane, a red se
Four orange painted wooden boxes with some tools and items on and around a table, in a room with chairs and shelves.
A worker wearing a blue jacket with 'The Department of Public Spaces' printed on the back, working outdoors near a work station with tools and supplies, next to a green hedge.
A group of four young women gathered around a table in a room with wooden ceiling and brick walls. The woman on the left with curly blonde hair and glasses is wearing a gray T-shirt, the woman in the center with blonde hair is wearing a yellow shirt
Person performing a headstand yoga pose on a mat in a bright room with large windows, surrounded by rolled-up posters and a chair.
Sunlit room with large window overlooking a lush green backyard. A black and white cat is lounging on a wooden table, surrounded by potted plants and a guitar leaning against the wall.
An indoor scene with two large bright lights on stands, two black speakers, a red plastic chair, large white letters spelling 'MADE' on the floor, and a white decorative object on the floor to the right.
A wall with a large foil balloon decorated as a pineapple, and a table with multiple glasses, bottles, a mixing bowl, and cucumbers, suggesting preparations for a party or celebration.
Three people assembling or adjusting a white outdoor drying rack or structure.
Person with green and blonde hair surrounded by people, holding a blue plastic sheet over their head in a dark room with black walls and ceiling lights.
Graphic design with a hand, a fist, and a hand holding a cord, surrounding the text "The Connectors Society"
People working on a craft project with colorful papers, scissors, markers, glue, and printed design templates on a table.
Two people sitting at a table behind red and white barrier tape in a room that looks like an office or lab, with documents and equipment visible.
Exterior of a building with large windows, signs for a community space, bicycles parked outside, and a no parking sign.
A young woman with dark hair, wearing glasses and a teal scarf, speaking into a microphone during a conference or seminar, surrounded by seated attendees.

“Malmö’s crowd-sourced living room aims to break down walls between communities and power, harking back hundreds of years to a time when squares, piazzas and market places fostered community and nurtured civic debate”

The Guardian

↳ Some of my competencies

Research & Testing

UX research
Usability testing
Co-creation workshops

Design & Prototyping

Product design
Figma & wireframing
Service flows & journeys

Facilitation & Strategy

Workshops & ideation
Storytelling & communication
Business alignment

Experience & Community

Inclusive design
Public spaces & communities
Holistic experience design

↳ About me

A young girl is coloring with markers on paper at a desk, surrounded by coloring supplies, with a yellow mug and cups nearby.

I grew up in Buenos Aires, Argentina, and my fascination with technology began early. My grandfather was a programmer who sparked my curiosity for computers.

I have worked and lived in Buenos Aires 🇦🇷 New York 🗽 France 🇫🇷 Sweden 🇸🇪 and Denmark 🇩🇰. I worked in tech and design for the last 10 years now, but I’ve also worked at Michelin star restaurants, hotels, auction sites and coffee shops.

I’m looking for challenges that belong to this new phase of the world. We’re living through massive transformation, systems collapsing, new ones being built, everything shifting shape.

I want to be part of building what comes next. My work sits in the space between slow living and high tech, where reflection meets acceleration.

Contact
Linkedin