My name is Julieta Talavera and I’m a designer from Argentina living in Sweden.
I mix art, design and technology to create experiences and provoke feelings.
My work is guided by deep curiosity about people, systems, and the forces that shape human behavior.
How I work
I listen
Understand
What is the problem, the context, who is involved, what was done before and what is expected from the solution. What data do we have and what data we need to collect.
I imagine
Ideate
Review data, extract insights, brainstorm solutions, prototype, evaluate and refine user journey. Compare, evaluate, refine and select solution.
I create
Develop
Assign tasks and resources, design and develop solution, define alignment and communication with stakeholders.
I evaluate
Follow up
Test solutions with real users and collect data of the solution over time.
What I do
skills
What I bring to the table, based on competence
My journey
About Me
Over the past 15 years, I’ve become a User Experience Designer by working across Buenos Aires, NYC, Aix-en-Provence, Malmö, and Copenhagen.
My Journey & Diverse Experience
My unconventional path to design began with an innate interest in understanding the systems and cultural dynamics that influence why we do what we do. Whether tackling massive challenges like political systems or minute details like design elements in a digital file, I’ve always been intrigued by the invisible forces at play, and by using design to manipulate these forces, evoke emotions, and guide human behavior.
The type of designer I am
I believe that design is the ultimate tool for understanding people deeply and creatively transforming reality. I use design as a medium to not only understand, but also inspire and enable positive change. My work bridges art, technology, and human insight, making me not just a designer but an innovator and an artist at heart.