Over the past 15 years, working across Buenos Aires, NYC, South of France, Malmö, and Copenhagen, the common thread in my career has always been a deep curiosity about how people interact with systems and the hidden forces shaping human behavior.
This is a summary of all the jobs I’ve had so far:
SEO Specialist, Freelance Tarot Reader, Call Center Tech support, Waitress, Barista, Bartender, Babysitter, Artist Assistant (wood work), Photo mounting assistant, Thing Maker for Opera productions, Website Maker, House Cleaner, Hotel Cleaner, Front of House for a Michelin restaurant, Event Host, Event Producer, Space Designer, Co-founder, Entrepreneur, Project Manager, Design Consultant, Designer in Residence, User Researcher, Human Centered Designer, Product Designer, User Interface Designer
And I can group all the jobs IN 3 WORK INDUSTRIES
- Design: 10 years
- Hospitality: 5 years
- Arts & Tech 4 years
In the middle of it, I’ve also been studying:
- Sociology (Universidad de Buenos Aires)
- Social Entrepreneurship and Transnational Civil Society movements (New York University)
- International Relations (Malmö University)
- And courses: AI x Design Thinking, Presenting Data and Information, UX Design, Design Thinking, Data Driven Design, Data x Innovation
What I think about it
I am aware that I have unconventional path to how and why I became a designer. But when I started thinking about it, it makes sense because from the very beginning I’ve been very interested in understanding people and how we live, and why we do the things we do, not a personal level but as a result of our culture and the systems around us that shape our behavior. And going from big things, like our political systems to small things like design systems in a file, I can see that there invisible forces that I’ve always been interested in unbelieving but also manipulating to make people feel in different ways, to assist humans into doing things.
I believe design is the ultimate tool to understand people deeply and transform reality creatively and thoughtfully. I use design to transform reality. I'm a designer, an innovator and an artist.
I love big ideas, imagining futures, and uncovering the hidden forces shaping human behavior. Design lets me alter reality and create meaningful change.
Why I do what i do