A device to help you spend more time off social media.

It’s all about the balance.

Social media usage is having an impact on the way we interact with the world, the way we connect with others and the way see ourselves. Sometimes in a very negative way, affecting our health. Too many hours on social media, everyday of our lives, is linked to stress, anxiety, inability to concentrate and loneliness.

YOBL is about taking a simple action to change a very complex habit. We believe a big part of the problem with social media abuse is, that at some point, social media became a habit, part of our everyday routine. Suddenly, going into certain apps became an unconscious choice, almost an impulse. So YOBL was born out of the need of having a tool to help us stay away from social media in moments in which we could be doing something healthier or just living the moment without a digital presence.

It’s a small device that connects to personal social media accounts through a mobile app.

Created by Julieta Talavera and Oluwatobi Oyinlola at The Camp.
In collaboration with: Erik Arnell, Jean Baptiste Natali, Pape Moussa, Kidus Yohannes